La Gomera promotes its trails at the Gantes fair
The island attends this event aimed at the public interested in hiking and cycling, which brings together more than 15,000 people
Méndez details that participation is within the planning of Canary Islands Tourism in its commitment to diversifying the offer of activities in the destination.
Belgium held the Ghent Tourism Fair this weekend. One of the most important sector events in Europe in which La Gomera participated as part of the calendar of events it attends to promote the island's promotion. The programming, which lasted throughout the weekend, featured active tourism, under the watchful eye of lovers of hiking and cycling, two of the aspects with greatest interest in this fair.
More than 15,000 people participated in search of information on destinations, routes and advice for practicing these two sports, in which La Gomera presents a renewed offer and demand from the main European markets. Among the informative news, the island presented more than fifty routes on trails and seven for cycle tourism.
The commitment to diversify the offer of activities at the destination is one of the unique features that La Gomera presented in Ghent. On this occasion, the delegation of the Island Council showed the new features of the trail network, as well as the routes enabled for cycling tourism on the island. In this sense, María Isabel Méndez stressed that “natural wealth makes us a very competitive space among nature lovers, especially in central Europe.”
The Minister of Tourism insisted on the potential that this market contains, with an average expenditure of more than 1,100 euros per person and an average stay that reaches 10 days. “It is a tourist profile that has a very positive impact on our economy and, in addition, they visit us aware of the values that the island presents, so it is very important to reinforce our presence in this country,” he stated.
