The Cabildo is committed to promoting new distribution channels to strengthen the sector and promote the consumption of local products, through digital platforms and social networks.
This Saturday, the Cabildo of La Gomera has advanced the work strategy it maintains for the marketing of the island's agri-food products, adhered to the Foods of La Gomera brand. The island president, Casimiro Curbelo, announced that the new reality opened by the Covid-19 crisis is being addressed with an eye toward promoting local commerce from local producers, promoting rural development and the gastronomic wealth of the island.
Along these lines, he recognized the efforts that are being made to adapt the new reality to a commercial space that has to make its way in the digital field, facilitating telematic purchasing platforms. To this end, the renewal of the island agri-food products website was carried out with the inclusion of a virtual market in which companies can be contacted and their products purchased.
In addition, the creation of digital activities for the reactivation of consumption is addressed, along with an advertising campaign set for the visualization of products in web spaces of great impact in the island and regional sphere. “These measures are aimed at deepening the philosophy of kilometer zero or proximity, whose main objective is to encourage production made on the island.”
Regarding the dissemination campaign, the Minister of Rural Development, Angélica Padilla, pointed out that the reinforcement in the projection of the brand will entail a new management and positioning strategy, "that teaches how to consume the local product of La Gomera with a seal that guarantees quality and its preparation from raw materials native to the island."
Food from La Gomera, quality mark in nearly 70 companies
The Foods of La Gomera brand encompasses traditional agri-food products from and produced exclusively on the island of La Gomera as a sign of geographical identity and a quality mark, of which nearly 70 companies are already part.
It was created by the Island Council of La Gomera with the aim of promoting, promoting and developing quality products from the island's primary sector and thereby guaranteeing their origin, safety and quality. They are products that are under quality parameters defined in the Regulations for the use of the guarantee mark.
Traditional products such as artisan cheeses, gofios, artisan sweets or mojos, which, due to their nature or peculiarities, offer specific quality characteristics. This brand aims to increase the marketing of products and their profitability for the producer and the companies.
