Agulo will be present for the first time at FITUR 2026, within the stand of the Most Beautiful Towns in Spain network, marking a milestone in the tourism promotion of the municipality at a national level.
This participation also coincides with a particularly significant year for the municipality, since 2026 marks five years since Agulo was recognized as the Most Beautiful Town in Spain, a distinction that has reinforced its commitment to the conservation of heritage, local identity and a tourism development model that respects the environment.
Agulo's presence at the International Tourism Fair will be possible thanks to the support of the Island Council of La Gomera, within the island's tourism promotion actions.
Participation in FITUR is also part of a new stage for the promotion of the destination, with the premiere of the official tourist profile on Instagram, @TurismoAgulo, conceived as a channel to show the municipality from a close, careful and coherent view of its values.
This launch is accompanied by a new tourist brand, a visual identity that is born from the territory itself and that synthesizes the natural elements that define Agulo: the blue of the sea, the reddish and orange tones of the land and the high areas, the gray of the cobbled streets and traditional architecture, and the green of the laurel forest, as the gateway to the Garajonay National Park.
A brand that looks to the future without losing its essence and that will serve as a tool to continue positioning Agulo as an authentic, sustainable and lively destination.
Agulo will be present at FITUR on January 21 and 22, forming part of the agenda of activities promoted by Most Beautiful Towns in Spain during the fair.
The creation of Agulo's new tourism brand and the launch of the official profile @TurismoAgulo have been financed through the Tourism Sustainability Plan in Destination (PSTD), within the framework of the Recovery, Transformation and Resilience Plan (PRTR), with Next Generation EU funds from the European Union.
