Turismo de La Gomera will participate as a professional visitor in the AVIAREPS Nordic “Around the World” Roadshow 2026, which will be held from November 9 to 12 in the four main Nordic capitals: Stockholm, Oslo, Helsinki, and Copenhagen.
The Island Councilor for Tourism, Trade, and Consumer Affairs, María Isabel Méndez, emphasized that, with this participation, "La Gomera continues to make progress in its international promotion strategy and in strengthening its positioning among professionals in the Nordic market, an area of interest for consolidating a tourism model linked to nature, sustainability, and quality experiences."
The schedule kicked off in Stockholm on November 9, continued in Oslo on the 10th and in Helsinki on the 11th, and wrapped up in Copenhagen on November 12. La Gomera attended the event with the aim of maintaining an active presence in the Nordic professional sector and continuing to learn about the trends and opportunities in this market.
This participation follows the line of work developed by Turismo de La Gomera at other professional events linked to the Nordic countries, including the ANTOR regional workshops in Norway and Travel News Market, strengthening relationships with intermediaries, influencers and specialist agents.
The main purpose of Turismo de La Gomera's presence at this roadshow is to further raise awareness of the destination among professionals in the Nordic market, as well as to maintain and update relationships with those agents and influencers who are already familiar with the island.
Over the course of the various days, La Gomera paid special attention to the development of segments linked to nature, hiking, wellness, and responsible tourism, areas that are particularly aligned with the island's tourism offering.
Participation also made it possible to identify potential avenues for collaboration and new promotional opportunities for future initiatives targeting these markets, as well as to analyze how destinations are currently being marketed to Nordic audiences.
At the professional meetings held during the roadshow, La Gomera highlighted the island's key distinguishing features, including its natural wealth, its marine environment, its cuisine based on local produce, and its mild climate all year round.
La Gomera is also establishing itself in the Nordic market as a destination with low tourist density, a laid-back atmosphere, and away from mass tourism, with a unique identity and an offering particularly suited to travelers interested in active tourism, wellness, and experiences associated with the concept of slow travel.
AVIAREPS Nordic Roadshow 2026
The AVIAREPS Nordic Roadshow is organized by AVIAREPS, a company specializing in tourism and airline representation with a presence in the Nordic countries. This is a B2B professional event that brings together airlines, destinations, hotels, and other international providers with tour operators, travel agents, and specialized media from Sweden, Norway, Finland, and Denmark.
Each day takes the form of a B2B workshop and networking event, facilitating direct contact between the participating professionals and providing firsthand insights into market developments, demand interests, and key trends in tourism marketing.
