The island promotes its active and nature tourism offering in the mainland market, based on a model that steers clear of mass tourism.
Last weekend, Turismo de La Gomera took part in a new edition of B-Travel Barcelona, the leading tourism fair for the general public in Spain. The island attended this event, held at the Montjuïc exhibition center and part of the Promotur-Islas Canarias stand, with the aim of consolidating its position in the domestic market ahead of the upcoming Easter holidays and the planning of summer vacations.
At this 2026 edition, La Gomera was showcased as a natural landmark. The island's Minister of Tourism, Trade and Consumer Affairs, María Isabel Méndez, highlighted the importance of being present at an event that this year focuses on cultural, social and environmental respect. "The profile of the tourist who visits B-Travel fits perfectly with our strategy: a conscious traveler who seeks authentic experiences and values the conservation of our natural heritage and traditions," said Méndez.
La Gomera's proposal also focused on consolidating its appeal to tourists from mainland Spain, who are looking for travel options that are not overcrowded. The island took advantage of this showcase to promote its services related to nature and outdoor activities, reinforcing its position as a destination for those planning their summer vacations in search of tranquility and direct contact with the environment.
The island brought with it its new portfolio of six experiential tourism products, designed under the Sustainable Tourism Plan, to offer a deeper and more authentic connection with the territory. These new offerings range from ecotourism with stargazing to specialized low-impact hiking trails, cycling tourism, sustainable coastal tourism, and agricultural and cultural tourism experiences. With this launch, the island aims to diversify its offerings and attract visitors who want to discover La Gomera's identity through themed routes that highlight the ethnographic and natural heritage of its six municipalities.
Over the weekend, the island's stand served as an information point to showcase not only the natural resources, but also the wide range of accommodation and sustainability-related services that make La Gomera a high-quality destination with significant added value.
A strategic showcase
B-Travel Barcelona is establishing itself as an unmissable event on the island's promotional calendar. With more than a hundred exhibitors and an expected turnout of over 26,000 visitors, the fair provides an opportunity to connect directly with end customers, as well as with travel agencies and industry professionals, to reinforce the positive outlook for connectivity and mobility for the year.
