The Island Council presents the promotional planning of the island for the next three years with an eye on the quality, competitiveness and security of the destination
Casimiro Curbelo assures that the current situation requires coordinated plans with which to advance in the recovery of the sector
María Isabel Méndez points to security, natural values and climate as the three strengths of the destination
This week, the Tourism Department of the Cabildo de La Gomera presents the new Strategic Promotional Plan 2020-2023 in five days dedicated to professionals and held in San Sebastián, Valle Gran Rey, Agulo, Playa de Santiago (Alajeró) and Vallehermoso. The document includes the lines of work that challenge sustainability and competitiveness within promotional actions, offering the visitor a personalized and authentic experience in a destination that respects the environment.
The island president, Casimiro Curbelo, highlighted the usefulness of the plan as a tool for the coordination of island promotion in the different markets, reinforcing the messages that are conveyed from the dynamics of a safe, non-crowded destination, with an excellently preserved nature and with a climate that allows outdoor activities throughout the year.
He emphasized the recovery of the sector from the planning planned by the State and that carried out by the Tourism Department of the Government of the Canary Islands, to provide financing tools that enable the reopening of establishments and the offer of services that existed before the pandemic.
Likewise, he alluded to investment in tourist infrastructure, the commitment to the network of viewpoints and the revitalization of the sector in the north of La Gomera. “There is great potential that we have to know how to use in these moments when quality and excellence lead us to be a competitive destination.”
Strategic lines
The Minister of Tourism, María Isabel Méndez, referred to the six axes of work that the Plan concentrates and that address the promotion forecast based on the quality and improvement of the tourist offer, training as added value to sustainability and competitiveness and the optimization of the management of tourist information. “Our island has great potential for the creation of new products and experiences, based on natural and cultural values,” he stressed.
Another area is the commitment to tourist resources and the positioning of the brand, which in the words of Méndez "to achieve a clear position for the traveler with respect to what La Gomera offers, all promotional channels must be aligned under the same positioning." In this sense, he alluded to the fact that these proposals arise after prior work of analysis of previous actions, knowledge of the current traveler, careful observation of market trends and a clear positioning of the island with respect to other competing destinations.
The head of Tourism also emphasized the reactivation of the sector in the face of Covid-19, for which a plan has been designed to be present at each stage of the tourist's trip to the island. In the same way, other actions join in, such as the launch of the Chekin app for accommodation or the reconversion of the one dedicated to trails, which will be a tool with more information for tourists.
