The meeting served to reinforce the presence of artisans on the online sales platform portatelagomera.com which will be the setting for the development of this fair
In addition, new actions are presented aimed at reinforcing the Artesanía de La Gomera brand and the marketing of its products.
The Cabildo of La Gomera, the Chamber of Commerce of Santa Cruz de Tenerife and representatives of the artisan sector set the route time for the revitalization of this trade. At the meeting held this week, the main lines of work planned for the coming months were presented, among which the imminent celebration of the Virtual Crafts Fair that will take place on the online sales platform stands out. portatelagomera.com during the month of December.
The Minister of Crafts, Miguel Melo, reported the details of the fair, which for the first time will be virtual and will allow the marketing of products outside the borders of the island itself. “It is an excellent opportunity to bring our artisanal heritage beyond La Gomera, since the activation of the platform allows us to sell products anywhere in the world,” he noted.
Artisans interested in participating must have a valid sector card. In addition, they must complete the registration form available at portatelagomera.com and in lagomera.es, and present it in the General Registry of the Island Council before November 23. Each of them must incorporate up to a maximum of five photos of the pieces they want to exhibit.
Other projects on Crafts
A package of projects is being prepared aimed at strengthening crafts as a heritage element, by promoting the sector's brand and disseminating its products. To do this, marketing campaigns and the creation of new content will be delved into with characteristics of the different trades that occur in the island territory, under the umbrella of the Biosphere Reserve.
Likewise, coinciding with the Christmas campaign, emphasis will be placed on promotional actions that encourage the consumption of artisanal pieces, which stand out for their value and authenticity.
