The initiative includes actions on digitalization, creativity, marketing, management, artisanal techniques and generational change
Interested people, with an artisan card issued by the Council, can register at the Axon Academy, in person or by calling 922 87 18 56
The Cabildo of La Gomera maintains the 'Artesanía Viva' training program active, an initiative aimed at strengthening the professional capabilities of the island's craft sector and promoting its adaptation to the new challenges linked to promotion, marketing and digital transformation.
This proposal seeks to accompany artisans in updating their knowledge, incorporating useful tools for the modernization of their workshops and products, without losing sight of the cultural, heritage and identity value of traditional Gomeranian crafts.
Traveling training until November
'Artesanía Viva' is aimed at people who have an artisan card issued by the Cabildo of La Gomera. The training itinerary will take place in different municipalities on the island, combining face-to-face sessions, practical activities, digital content and monitoring through a virtual campus.
The program will address subjects such as digital skills, design and creativity applied to crafts, marketing and commercialization, artisanal management and entrepreneurship, Canarian artisanal techniques and generational change.
The first training action will take place in San Sebastián de La Gomera, on Wednesday, May 27 and Thursday, May 28, with the Digital Skills module, from 4:30 p.m. to 7:30 p.m.
The programming will continue on June 17 and 18 in Hermigua and Agulo, with the module of Design and Creativity Applied to Crafts; on July 22 and 23 in Valle Gran Rey, with Marketing and Commercialization for Artisans; on September 16 and 17 in San Sebastián, with Artisanal Management and Entrepreneurship; on October 21 and 22 in Vallehermoso, with Canarian Artisan Techniques; and will conclude on November 25 and 26 in Alajeró, with the Generational Relay and Pedagogical Training module.
Interested persons can formalize their registration at the Axon Academy, in person or by calling 922 87 18 56, from 8:00 a.m. to 8:00 p.m.
